Leading the Berlin office and team of Ballou, a boutique European tech communications agency with additional offices at Paris, London and Barcelona.

Leading Outside The Lines (OTL) as an un-agency for future-proof communications, consulting startups, scaleups, tech & future-forward brands

Key Projects:

Patreon Europe market launch 2020-2022 (Marketing Agency)

Squarespace Germany market launch and market growth 2021 - 2025 (Marketing Agency)

Green City Solutions Media Relations + Speaker Placement (2020-2023)

Short-term global brand launch strategy & rollout for Polaroid Originals

Key Responsibilities & Projects

Selection & management of international PR agencies

Global PR strategy, asset creation, international media relations

Coordinating social media & brand partnerships

Alignment & counseling of other departments such as e-commerce, customer relations & sales to create a unified tonality & approach

Global launch Polaroid Originals Brand

Global Launch Polaroid OneStep2

Polaroid Originals & Ryan McGinley

Polaroid Originals & Festival of Disruption

Polaroid Originals Campaign “Still Got it” w Baddie Winkle & Parker Day

Strategic and operational lead of the PR unit of a Berlin-based boutique agency for PR, events and celebrity relations, handling a team of up to 10 employees

Key Clients

Glossybox, Outfittery, Samsung, Desigual, GQ Men of the Year, Toni & Guy (Unilever)

Michalsky StyleNite (PR Project Management), Lollapalooza PR Launch (for Schröder+ Schömbs PR)

Gewobag - Urban Nation: Museum for Streetart PR & communications concept and kick-off

Parental leave 10 months December 2012-August 2013

Head of PR and Communications for Berlin-based startup furniture fair Qubique

Key Responsibilities

Development of launch communication strategy & rollout, international PR, corporate communication

Overseeing content for all owned channels: website, corporate blog, magazine & tradeshow catalog

Director of business unit Plantage Relations, a merger of Poplicity GmbH & Plantage Berlin

Creation and execution of integrated communication campaigns

Unit Lead of 5 people, reporting to CEO

Parental Leave: December 2009 - September 2010

Key Clients

Bertelsmann Stiftung, Mini Cars, Duo Boots, Björn Borg Underwear

Founder and managing director of public relations agency Poplicity, specializing in fashion and lifestyle PR

Key Clients

Meltin'Pot Jeans, Björn Borg Underwear, Bensimon Shoes

PR Project Manager working on several client accounts with growing budget responsibility

Team lead of 5 as Senior Project Manager (2003-2005)

Key Clients

Telekom, Pringles, Stabilo